Scaling up and growing financial service customer loyalty
Designing improved tech capability on a huge scale. Our client, a major Financial Services Institution, needed a technical partner to build and implement a massive-scale customer loyalty program. Our experience and expertise fit the brief and so began a hugely successful loyalty partnership. DOWNLOAD CASE STUDY
How legacy technology hinders “customer experience and loyalty”
As many businesses have made a start on the digital transformation journey, there’s increasing market pressure to deliver more sophisticated customer experiences. Legacy technology is hindering this process. In fact, 92% of Chief Information Officers find integrating new communications channels with legacy systems a key challenge to improving customer experience and loyalty initiatives. Understanding the […]
How AI can help you improve customer loyalty
Artificial Intelligence (AI) is one of the leading trends in technology and is quickly gaining traction among marketers. In a study by Teradata, 80% of enterprises reported that their organisations already have some form of AI in production and customer experience is one of the key areas identified for AI investment. And 61% of respondents […]
The top 10 drivers of customer loyalty
Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]
How to forecast loyalty program liability.
Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]
Brand loyalty vs customer loyalty. Here’s why your business needs both.
While brand loyalty and customer loyalty are related, there is a difference. If your business has come through the pandemic storm of 2020 more or less intact, you may be counting on your loyal customers to return in their numbers and restore your balance sheet to good health. And indeed, you may already be seeing […]
A personalised retail experience is the only way to engage your customers.
Engage your customers through personalised experiences to grow a more loyal customer base, ultimately leading to an increase in sales. In this age of enlightened, empowered consumers, brands have been increasingly challenged to redefine customer-centricity both in terms of what it means and how to demonstrate it with authenticity. Research has shown that 80% of […]
How to measure customer loyalty.
A loyalty program is an essential tool for keeping your best customers feeling appreciated, satisfied and coming back for more of what your brand offers. And customer retention, as you know, is the name of the game. It’s up to 25 times more expensive to acquire a new customer than it is to retain an […]
Improving distributor loyalty and growing market share.
Building loyalty in a local distribution channel. A high-profile international consumer goods company wanted to build loyalty in its local distribution channel and capture a much larger share of the domestic appliance market. DOWNLOAD CASE STUDY
Creating a winning platform for healthy customer relationships.
Achieving double digit uplifts in customer retention. For insurance providers, a wellness-based loyalty program is a uniquely natural fit. Members get the physical and financial benefits of healthy living and insurers get an open door to customer dialogue and data. It’s a win-win relationship that’s been working well for this major insurance client. Here’s how […]
