Channel Excellence Program
An incentive approach to measuring and matching brand standards across your sales channel, franchise network and business units. Motivate and secure consistent performance, improved brand standards and continuous improvement.
If you want to take your business to the next level and improve your brand standards, channel marketing strategies for a higher level of performance are essential. A Channel Excellence Program from Achievement Awards Group offers you an effective way to maintain equally high standards across all outlets, regulating your brand’s reputation to ensure continuous improvement & market growth.
With over 30 years of experience within the human performance field, we understand how to get the best from your channel partners. We have helped many companies achieve notable growth in market share through our Channel Excellence Program, working across major industries such as telecommunications, motor, finance and many others. This experience makes us the ideal strategic partner, maximising your brand vision for visible results.
How A Channel Excellence Program Helps Your Business
A Channel Excellence Program helps you lift your company’s overall performance by improving performance standards across your channel partners’ outlets. Weighted measurements define the ideal standard, focusing on sales, profitability, merchandising, pricing, customer service, operations, training and compliance.
A Channel Excellence Program helps you manage and motivate continuous improvement across multiple disciplines. Motivate mid-range and bottom performers into a higher league with a consistent brand standards message that supports consistent market growth.
Benefits To You:
- Systematic design methodology that identifies critical criteria and formulates the detailed metrics required to produce the business results you desire;
- Motivate your partners to share your passion for your brand;
- Achieve and maintain market leadership across multiple channels;
- Maintain consistent brand standards across all outlets;
- Create a culture of excellence that is the norm, not the exception;
- Drive mid-range and bottom performers into a higher league.
Quality and service count for everything in the airline industry. When this South African in-flight catering company needed to upgrade delivery standards, the goal was nothing short of excellence. A Channel Excellence Program provided the solution.Download PDF
Making a brand statement in the dark market – Retail Industry
When a splashy advertising campaign is not an option, how do you promote a dark market brand? The solution for this multi-national FMCG company was creating brand ambassadors at the grassroots level in their independent retail channel.Download PDF