7 Things to consider before developing a channel partner program

Channel partner programs are a great tool for jump-starting revenue growth. They’re seen as a cost-effective way to reach and acquire more customers and can help you grow beyond your internal sales capabilities. However, for your channel partner program to be successful, you need to do it right. It starts with establishing clear objectives around […]

The top 10 drivers of customer loyalty

Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]

How to forecast loyalty program liability.

forecasting loyalty program liability

Accurately calculating your loyalty program liability is not only critical to your company’s bottom line, but also for measuring loyalty program ROI as a whole. To the average customer, loyalty programs simply mean getting ‘freebies’. Whether it’s points, discounts or added benefits, they’re getting something for free (or at a reduced cost). While it’s free […]

Brand loyalty vs customer loyalty. Here’s why your business needs both.

Brand loyalty vs customer loyalty

While brand loyalty and customer loyalty are related, there is a difference. If your business has come through the pandemic storm of 2020 more or less intact, you may be counting on your loyal customers to return in their numbers and restore your balance sheet to good health. And indeed, you may already be seeing […]

A personalised retail experience is the only way to engage your customers.

Engage your customers through personalised experiences to grow a more loyal customer base, ultimately leading to an increase in sales. In this age of enlightened, empowered consumers, brands have been increasingly challenged to redefine customer-centricity both in terms of what it means and how to demonstrate it with authenticity.   Research has shown that 80% of […]

How to measure customer loyalty.

A loyalty program is an essential tool for keeping your best customers feeling appreciated, satisfied and coming back for more of what your brand offers. And customer retention, as you know, is the name of the game. It’s up to 25 times more expensive to acquire a new customer than it is to retain an […]

Seamless fulfilment for a high-profile consumer promotion.

Coming to the rescue with efficient and reliable response handling and fulfilment. International sporting events and beverage promotions are an exciting combination. Behind the scenes, the hard work of efficient response handling and fulfilment is key to delivering a successful campaign. DOWNLOAD CASE STUDY

Improving distributor loyalty and growing market share.

Building loyalty in a local distribution channel. A high-profile international consumer goods company wanted to build loyalty in its local  distribution channel and capture a much larger share of the domestic appliance market. DOWNLOAD CASE STUDY

Retaining top talent through tough times.

Solving high staff turnover during tough times. When motor vehicle sales went into a steep decline, many sales executives responded by job-hopping, increasing the costs associated with a high staff turnover and leaving the company with a shortage of experienced staff. Our client needed to maintain a competitive edge by attracting – and retaining – […]

A first-time destination for experienced travellers exceeds high expectations.

Group incentive travel is no small investment and value outranks cost when choosing a partner. So, we were proud to win the tender for this client’s three annual group incentive travel rewards. We were given one budget for three trips at different incentive tiers. This is when industry experience, knowledge and close relationships deliver success. […]